Blog Backlinks Malicious Domain Name Detection via Supervised Learning

Abstract

Web spam is the unwanted request on websites, low-quality backlinks, emails, and reviews which is generated by an automated program. It is the big threat for website owners; because of it, they can lose their top keywords ranking from search engines, which will result in huge financial loss to the business. Over the years, researchers have tried to identify malicious domains based on specific features. However, lighthouse plugin, Ahrefs tool, and social media platforms features are ignored. In this paper, the authors are focused on detection of the spam domain name from a mixture of legit and spam domain name dataset. The dataset is taken from Google webmaster tools. Machine learning models are applied on individual, distributed, and hybrid features, which significantly improved the performance of existing malicious domain machine learning techniques. Better accuracy is achieved for support vector machine (SVM) classifier, as compared to Naïve Bayes, C4.5, AdaBoost, LogitBoost.