Detection and Analysis Ads Through the Mini-Programs

Author:

Liu Biao1,Liu Linjie2,Zhang Jianyi3

Affiliation:

1. School of Management, Beijing, China

2. School of Computer Science and Technology, Beijing, China

3. School of Computer Science, Beijing, China

Abstract

Due to the widespread application and rapid delivery of advertisements for mini-programs, mini-program users are increasingly being harassed by advertisements. However, due to the existence of mini-programs dependent on the corresponding platforms, traditional advertising detection methods cannot detect the advertisements of the mini-programs. In the process of collecting and studying advertising problems, the authors have developed a framework that can run continuously almost without human intervention. They have analyzed 4853 mini-programs in total and got a general understanding of the problems of mini-programs' advertisements. There are several interesting findings, such as frequent pop-up advertisements, redirection, pornographic advertisements, etc. The authors have further detected pornographic advertisements and analyzed the links obtained in mini-programs to identify the malicious nature of the links. Broadly speaking, the framework collects the advertising problems of mini-programs and detects and analyzes some advertisements and malicious links to strengthen the supervision of the platform.

Publisher

IGI Global

Subject

General Mathematics

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