Affiliation:
1. School of Business, University of Wollongong, Australia
2. TBS Business School, France
Abstract
To revamp with new creative age characterized by ongoing digital transformation, more and more industries are capitalizing on digital innovation for their sustainable business growth. Drawing on a systematic literature review, thematic analysis, and using the theories of dynamic capabilities and market orientation, this research scrutinizes a systematic process for developing analytics-based data-driven innovation (DDI). Findings suggest a standardized seven-step process for DDI, including product conceptualization, data acquisition, data refinement, data storage and retrieval, distribution, presentation, and market feedback.
Subject
Information Systems and Management,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management
Cited by
77 articles.
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