Batting Outside the Field-Reference-Cited by-同舟云学术

Batting Outside the Field

Published:2022-12 Issue:5 Volume:30 Page:1-17
ISSN:1062-7375
Container-title:Journal of Global Information Management
language:en
Short-container-title:

Author:

Pandey Jatin¹^ORCID,Hassan Yusuf²^ORCID

Affiliation:

1. Indian Institute of Management, Indore, India

2. Rochester Institute of Technology (RIT), Dubai Campus, India

Abstract

This study examines the relationship between cognitive awareness and perceived knowledge of sports fans’ social media engagement behaviors. Data were collected through an online survey of 236 adults from India who identified as Indian Premier League (IPL) fans. The findings of the study suggest that perceived knowledge and cognitive awareness of sports are precursors to social media engagement behaviors of sports fans. Further, sports fandom mediates links between perceived knowledge and cognitive awareness with social media engagement. The findings hold special significance for contemporary COVID scenarios because physical engagement is being substituted by digital engagement.

Publisher

IGI Global

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management

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