Business Model Typology for Mobile Commerce

Author:

Derballa Volker1

Affiliation:

1. Universität Augsburg, Germany

Abstract

Mobile technology enables enterprises to invent new business models by applying new forms of organization or offering new products and services. In order to assess these new business models there has to be a methodology that allows classifying mobile commerce business models according to their typical characteristics. For that purpose a business model typology is introduced. Doing so, building blocks in the form of generic business model types are identified, which can be combined to create concrete business models. The business model typology presented is conceptualized as generic as possible to be generally applicable even to business models that are not known today.

Publisher

IGI Global

Reference19 articles.

1. Afuah, A., & Tucci, C. (2001). Internet business models and strategies. Boston.

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3. Bartelt, A., & Lamersdorf, W. (2000). Geschäftsmodelle des Electronic Commerce: Modell-bildung und Klassifikation. Paper presented at the Verbundtagung Wirtschaftsinformatik.

4. Bazijanec, B., Pousttchi, K., & Turowski, K. (2004). An approach for assessment of electronic Offers. Paper presented at the FORTE 2004, Toledo.

5. Fedewa, C. S. (1996). Business models for Internetpreneurs. Retrieved from http://www.gen.com/iess/articles/art4.html.

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