Factors Affecting Information Communication Technologies Usage and Satisfaction

Abstract

Instant messaging (IM) technology has received extensive focus in the West while there is lack of knowledge of it in the Arab world. This study aims to shed light on factors affecting IM usage and user satisfaction in an Arab country (Kuwait). To achieve this objective, this study develops a theoretical model that is based on three well-known models. This model includes curiosity (from the theory of flow), compatibility (from the innovation diffusion theory), perceived usefulness and perceived ease of use (from the technology acceptance model), and individual characteristics in the form of prior similar experience. The proposed model was tested using survey data from 609 students, with the results lending support for the proposed model. Importantly, results highlight the impact of social effect on curiosity as a new mediator of technology adoption and satisfaction. This study contributes to the literature on technology adoption in the Arab word and aids educational institutions and companies to understand the social and technical nature of users’ attitudes with regard to ICT adoption and satisfaction.