Web-Based Surveys in China

Abstract

In the last few years, Web-based surveys have received increased attention given their potential to cut the costs and time associated with paper-based surveys. In this chapter, we consider the feasibility of using the Web as a data collection medium in China, with a current Internet population of 253 million. Following a review of the literature regarding the design, implementation and application of Web surveys, and the current state of data collection in developing countries in general and China in particular, we describe how we have developed and implemented two Web-based survey instruments in the Chinese context. The survey data, both qualitative and quantitative, is analysed and discussed with a view to drawing up instructive guidance for researchers interested to use the Web as a data collection tool in China, as well as developing countries more generally. The Web-based survey has great potential in these contexts, if sensitively designed and implemented. We consider the implications of this research and identify areas where future research is necessary.