Affiliation:
1. Google Inc, USA
2. Microsoft Corporation, USA
3. Microsoft China Co. Ltd., China
Abstract
Recent proliferation of online video advertising brings new opportunities and challenges to the multimedia community. A successful online video advertising system is expected to have the following essential features: effective targeting, scalability, non-intrusiveness, and attractiveness. While scalable systems with targeting capability are emerging, few have achieved the goal of being both non-intrusive and attractive. To our knowledge, this work is the first attempt to generate video overlay ads that balances the two conflicting characteristics. We achieve the goal by jointly optimizing a non-intrusive metric and a set of metrics associated with video ad templates designed by UI experts. The resulting system is able to dynamically create a video overlay ad that effectively attracts user attention at the least intrusive spatial-temporal spots of a video clip. The system is also designed to enable a scalable business model with effective targeting capabilities, and later will be tested with live traffic on a major video publisher site. In this work, we conducted intensive experiments and user studies on the samples of a large-scale video dataset. The results demonstrate the effectiveness of our approach.
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