Critical Success Factors to Yield Business Benefits from Semantic Technologies

Author:

Beckett Ronald C1,Rowland-Campbell Anni2,Strahl Paul2

Affiliation:

1. University of Western Sydney, Australia

2. Semantic Transformations Pty Ltd, Australia

Abstract

The purpose of this chapter is to explore opportunities offered by and issues associated with the use of emergent semantic technologies in enhancing an enterprise’s business position. These technologies include a foundation level set of standards and descriptive languages supporting interpretive connections to applications. The chapter is more oriented towards applications and the human side of the human/machine interface. We draw on both the literature and case material available to us as active practitioners to illustrate benefits realized and potential barriers to the uptake of semantic technologies. Critical success factors are related to user learning capabilities, the establishment of trust in the technology and its providers, and factors influencing the nature of potential engagement with users and markets.

Publisher

IGI Global

Reference23 articles.

1. The Semantic Web

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3. Christl, C., Ghidini, C., Guss, J., Lindsaedt, S., Pammer, V., Scheir, P., & Serafini, L. (2008). Deploying Semantic Web technologies for work integrated learning in industry. A comparison: SME and large-sized company. ISWC 7th International semantic web conference, October 26-30, Karlsruhre, Germany

4. Absorptive Capacity: A New Perspective on Learning and Innovation

5. Colomb, R. M. (2007). Ontology and the Semantic Web. Frontiers in artificial intelligence and applications, vol 156. Amsterdam, The Netherlands: IOS Press. ISSN 0922-6389

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