Developing Interactive Dramatised Videos as a Teaching Resource

Abstract

This chapter presents a reflection of the development of dramatized video cases as a resource for use in teaching marketing. It explains the benefits of developing and the pitfalls with making this sort of interactive media. The benefits of using dramatized video scenarios as a teaching resource are: a) they facilitate problem based learning; b) they provide the student with a realistic view of the ethical decisions that are faced by marketing managers, and c) they keep the class learning at the same pace. The development of a multi-platform format means that the videos can be streamed into lectures and tutorial groups, published as streaming content on Web based platforms such as Blackboard and/or downloaded onto students’ cell phones and iPods. However, the problems associated with developing this sort of resource are the cost and time required to make a high quality and credible dramatized case study.