User Experience of Mobile Internet

Author:

Kaasinen Eija1,Roto Virpi2,Roloff Kristin3,Väänänen-Vainio-Mattila Kaisa4,Vainio Teija4,Maehr Wolfgang5,Joshi Dhaval6,Shrestha Sujan7

Affiliation:

1. VTT Technical Research Centre of Finland, Finland

2. Nokia Research Center, Finland

3. Swisscom Mobile AG, Switzerland

4. Tampere University of Technology, Finland

5. Opera Software ASA, Norway

6. Nokia Research Center, India

7. Brunel University, UK

Abstract

Mobile access to the Internet with handheld devices has been technically possible for quite a while and consumers are aware of the services but not so ready to use them. A central reason for the low usage is that user experience of the mobile Internet is not yet sufficiently good. This paper analyses the mobile Internet from the end-user perspective, identifying factors and solutions that would make Internet usage on a mobile device an enjoyable experience. User experience can be improved by a better understanding of users and usage contexts, by developing mobile services that better serve the needs of mobile users, easing service discovery and by developing the infrastructure needed for the mobile Internet. This paper discusses all these aspects and gives development recommendations. Multidisciplinary and multicultural cooperation between the various actors in the field is needed to improve user experience.

Publisher

IGI Global

Reference68 articles.

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2. W3C. (2008b). W3C mobileOK Basic Tests 1.0. W3C Recommendation 08 December 2008. Retrieved February 28, 2009, from http://www.w3.org/TR/mobileOK-basic10-tests/

3. W3C. (2009). Mobile Web Application Best Practices. Editors' Draft 01 January 2009. Retrieved February 28, 2009, from http://www.w3.org/2005/MWI/BPWG/Group/Drafts/BestPractices-2.0/ED-mobile-bp2-20090101

4. Alahuhta, P., Ahola, J., & Hakala, H. (2005). Mobilizing Business Applications – A survey about the opportunities and challenges of mobile business applications and services in Finland. Technology Review 167/2005. Helsinki, Finland: Tekes.

5. Strategy Analytics. (2008, November). Mobile Internet: Global Market Forecast.

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