Agent Based Product Negotiation Models in Mobile Commerce-Reference-Cited by-同舟云学术

Agent Based Product Negotiation Models in Mobile Commerce

Published:2009 Issue: Volume: Page:820-835
ISSN:1935-2700
Container-title:Handbook of Research on Telecommunications Planning and Management for Business
language:
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Author:

Manvi S. S.¹,Bhajantri L. B.²

Affiliation:

1. REVA Institute of Technology and Management, India

2. Basaveshwar Engineering College, India

Abstract

This chapter brings out various issues in M-Commerce and describes various agent-based product negotiation models in mobile commerce environment. The negotiation models discussed are based on auctions, trade off, argumentation, contract Net, bilateral and game theory. Mobile commerce (M-Commerce) is an emerging manifestation of Internet electronic commerce that bridges the domains of Internet, mobile computing and wireless telecommunications in order to provide an array of sophisticated services to mobile users. The usages of M-Commerce services in commercial activities are expected to dominate the world. Commercial activities through wireless are gradually changing the daily practice and future possibilities. This opens many new possibilities, opportunities and challenges in mobile commerce. Using software agent technology by providing intelligence, autonomous, customized, adaptable and flexible services, can enhance M-Commerce activities. The agent technology supports Component Based Software Engineering (CBSE) thereby allowing software developers to create dynamic software architecture for m-commerce applications.

Publisher

IGI Global

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