Value Creation and Commercialization in Insular Ecosystems

Abstract

This article aims to evaluate the resources and capabilities in insular regions, and also to understand how value creation and commercialization take place in the existing ecosystems. A qualitative research methodology was followed through a case study, incorporating interviews with incubators managers of the insular regions of Portugal (Azores and Madeira). The results show some difficulties as a result of the ecosystem's insularity. To shorten the insular regions dissymmetry compared to other non-insular regions, a new model is proposed to help these regions overcome their economic and social problems.