Developing the US Biomass Residential Heating Market

Author:

Athiyaman Adee1

Affiliation:

1. Western Illinois University, Macomb, USA

Abstract

The objective of this article is to help biomass heating industry in its marketing tasks, by helping the industry segment its consumers so that marketing efforts can be targeted at households that will purchase and use biomass home heating. To achieve this objective, the author classifies US households using structural characteristics (for example, year the home was built) and function or behavioral features of the households (for example, life goals or values of the head of household). Gaining social approval, living an active or exciting life, and a mature understanding of life are the primary motives that influence biomass equipment purchase. One-in-three households in the nation possess these values and hence are the ideal targets for the industry. Since not all geographical locations are equally attractive, the author has developed an interactive computer application that insures that managers target households that meets business goals. Future research on home heating can build on this approach to deduce theorems about consumer purchases of green-energy products.

Publisher

IGI Global

Subject

Management, Monitoring, Policy and Law,Development,Ecology,Environmental Engineering

Reference78 articles.

1. How US consumer spending is changing.;W.Alexander;The McKinsey Quarterly,2009

2. Market Potential for Residential Biomass Heating Equipment

3. Athiyaman, A. (2015b, April). Tapping unstructured data to gain insights into consumer purchases of biomass residential heating appliances: An exercise in big data analytics. Paper presented at theInternational Biomass Conference, Minneapolis, MN.

4. Athiyaman, A. (2015c). Theorizing about households’ use of biomass for home heating: An exercise in analytic qualitative research (Working Paper). Illinois Institute for Rural Affairs, Macomb IL.

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. MARKET INTELLIGENCE FROM THE INTERNET: AN ILLUSTRATION USING THE BIOMASS HEATING INDUSTRY;International Journal of Economics and Finance Studies;2019-06-17

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