Who Should Provide Clothing Recommendation Services

Abstract

In this study, we investigated users' subjective attitudes (e.g., acceptance and perceived ease of use) towards artificial intelligence (AI) recommendation services and compared them with human expert recommendation services before and after use. Our experiments used fashion street snaps and online product images. The obtained experimental results indicated that the acceptance of the human expert recommendation service was higher than that of the AI recommendation service before use; however, they were similar after use in the case of both fashion street snaps and online product images. Furthermore, the perceived trustworthiness and perceived expertise of the AI and human expert recommendation services were also the same. In terms of ease of use, the AI recommendation service was perceived to be easier to use than the human expert recommendation service.