The Moderating Role of Risk Aversion on Adoption of IT and Mobile Platforms on P&C Insurance Demand

Abstract

This article studies the comparative efficiency of information communication technology (ICT)-enabled platforms in the property and casualty (P&C) domain by studying moderating role of risk aversion. This slow rate of ICT-enabled channel in property and casualty insurance (PCI) domain does not gain ample attention in the extant literature. The present article argues that the impact of ICT enabled platforms may have different outcomes on PCI consumption due to moderating role of risk aversion. In insurance literature, risk aversion is a critical factor. Therefore, the current study has empirically tested the direct and interaction (with risk aversion) effects of ICT and mobile platforms on PCI demand in developing countries. The current study has found that secondary education positively impacts adoption of mobile platforms whereas tertiary education positively impacts adoption overall ICT-enabled selling platforms. However, the uncertainty avoidance index adversely impacts both the selling channels in PCI domain.