A New User Segmentation Model for E-Government

Abstract

E-government in China has entered the development stage of personalized services, and user segmentation has become an urgent demand. On the basis of systematic interpretation of e-government development stages, in this article, the authors introduce CRM and customer segmentation concept into e-government areas, construct e-government user segmentation model, and obtain user segmentation results by empirical analysis. Comparing with existing segmentation methods based on experience, because of the introduction of customer segmentation concept and K-means algorithm, e-government user segmentation model presented makes segmentation more scientific and reasonable and can adjust dynamically as the user needs change, continuously improving.