A 3D Virtual Space for the E-Commerce Strategy Model-Reference-Cited by-同舟云学术

A 3D Virtual Space for the E-Commerce Strategy Model

Published:2014-04 Issue:2 Volume:12 Page:59-73
ISSN:1539-2937
Container-title:Journal of Electronic Commerce in Organizations
language:en
Short-container-title:

Author:

Cheng Gong¹,Yu Changrui²,Liu Kecheng³

Affiliation:

1. Department of Economic Management, NanJing College of Chemical Technology, Jiangsu, China

2. School of Information Management and Engineering, Shanghai University of Finance and Economics, Shanghai, China

3. Informatics Research Centre, Henley Business School, University of Reading, Reading, UK

Abstract

In recent years, innovative applications of electronic commerce (e-commerce) are facing the challenges of mobile commerce (m-commerce) and ubiquitous commerce (u-commerce). To address these challenges and improve the competitiveness of e-commerce, the three-dimensional e-commerce (3DEC) theory is proposed and a 3DEC business strategy model is built up in this study. The new conceptual 3DEC model incorporates the industrial environment analysis, SWOT analysis, and business model canvas (BMC). As a case demonstrated in the British Museum program, this model brings benefits to a wide range of organizations in public and private sectors, as well as e-commerce researchers and practitioners.

Publisher

IGI Global

Subject

Marketing,Strategy and Management,Computer Networks and Communications,Computer Science Applications

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