The domain of fashion design evolves continuously and is highly personalised, demanding intelligent and customised recommendation. The traditional artificial intelligence-based systems offer solutions based on stored knowledge; hence they can be quickly obsolete and require high effort. To meet the fashion designers’ needs and provide tailor-made recommendations effectively, a hybrid genetic-fuzzy system is proposed with interactive fitness functions. The system is based on generic hybrid architecture using fuzzy logic and genetic algorithm, which can be used to evolve various products in different domains and tested with interactive fuzzy fitness functions. The design of the generic architecture meets the research gap identified through an in-depth literature survey. To prove the utility of the architecture, an experiment is carried out showing encoding scheme, genetic operators, fuzzy membership functions, and fuzzy rules. The results are also discussed, along with the comparison, advantages, applications, and possible future enhancements.