A Fuzzy Performance Evaluation Model for Government Websites Based on Language Property and Balanced Score Card

Abstract

The government website is an important tool for the government to improve administrative efficiency and public service. Just as traditional government management needs performance evaluation, government websites also need performance evaluation. Based on the theory of Balanced Scorecard (BSC), this article puts forward a set of BSC performance evaluation index system for government websites and uses analytic hierarchy process (AHP) to establish the weight of all levels of indicators in the system. According to the characteristics of website performance evaluation, the qualitative and quantitative indicators are disposed in a unified fuzzy processing, and the performance of government websites is evaluated objectively and impartially by multi-level fuzzy evaluation method, which provides a scientific and feasible method for promoting the performance of government websites.