Screening of Students’ Intentions to Adopt Mobile - Learning

Abstract

Mobile technology is a growing field with emerging new discoveries. The introduction of third generation mobile network services and the convergence of mobile and traditional internet services will make the mobile communication a key enabler for achieving competitive advantages in developing countries, including opportunities for mobile learning (M-learning). This study explores the possibility of applying M-learning in Egypt by looking at the factors that affect the students’ intentions to adopt M-learning. Data was collected by a survey of 239 business students of the English program in the faculty of commerce at Mansoura University. The technology adoption model is studied with two more independent variables, namely, pressure to act and resource availability. Results showed that there are four factors that can be used in modelling students’ intentions to adopt M-learning. These factors are attitude towards M-learning, perceived usefulness, availability of resources and perceived ease of use.