Affiliation:
1. IT Department, Sadat Academy for Management Sciences, Mansoura, Egypt
2. Faculty of Tourism and Hotel Studies, Mansoura University, Mansoura, Egypt
Abstract
The purpose of this research is to study the impact of Egyptian hotels' websites marketing on customer e-satisfaction and how to achieve e-loyalty through focusing on e-satisfaction success factors (website information quality, system convenience, system safety, service quality, expectations and perceptions for hotel services and facilities, and intention to revisit) This questionnaire included items pertaining to the customer satisfaction success factors (website information quality, system convening Egyptian hotels' websites marketing. The study focused on five star hotels. Most of the customers were dissatisfied about websites marketing in the Egyptian hotels. Enhancing quality of the marketing websites in the hospitality business leads to sustaining hotel-customer relationship, customers E-satisfaction, E-loyalty, increasing the number of new customers, improving the brand image of the Egyptian hotels, and consequently achieve profitability.
Subject
General Earth and Planetary Sciences,General Environmental Science
Reference61 articles.
1. A hybrid multi-criteria decision making model to evaluate hotel websites.;A.Akincilar;IJHM,2014
2. E-satisfaction and e-loyalty: A contingency framework
3. Andrlić, B. (2007). Primjena e-marketinga u turizmu. Poslovna izvrsnost, 1(2), 85-97.
4. Andrlić, B., & Ružić, I. (2010). Effect of e-marketing on consumer behavior in hospitality. In Proceedings of theTourism & Hospitality Management 2010Conference (pp. 692–706).
5. The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors