Globally the importance of the tourism sector for economic and sustainable development has already been acknowledged. Namibia is no exception. Endowed with natural beauty wildlife, deserts, and beautiful beaches the tourism sector is clearly acknowledged in the development policies and plans. Despite this, there are few comprehensive studies that deal with strategic aspects of neither the tourism sector nor frameworks to enhance innovative tourism for sustainable development. Due to such precincts and lack of comprehensive research, strategic management of tourism and its development to the fullest potential is difficult. Tourism is a powerful vehicle for economic growth and job creation is a reckoned global phenomenon. International tourist arrivals to SSA have been on increase making it one of the fastest-growing regions in the world. Hence, adopting an exploratory approach with a systematic literature review with contextual analysis this study aims to fill this gap and deliberates on the requisite strategic framework for innovative tourism and sustainable development in Namibia.