Affiliation:
1. Kansas State University, Manhattan, KS, USA
Abstract
Internet usage in Saudi Arabia is growing quickly; for example, e-commerce grew 300% between 2007 and 2009. However, very little research has been done considering online shopping within Middle Eastern countries, especially for Saudi Arabia. The survey relied on snowball sampling and was delivered electronically via emails. The sample analyzed here included 171 Saudi national women living in Saudi Arabia. Results show that education and income were significantly related to more frequent and extensive online shopping experiences while results were mixed for the remaining independent variables, which included age, parental status, marital status, length of employment, having a personal driver, and number of children. Implications for e-commerce in Saudi Arabia and the Middle East are discussed.
Reference27 articles.
1. Issues influencing Saudi customers’ decisions to purchase from online retailers in the KSA: A qualitative analysis.;R.Al Ghamdi;European Journal of Scientific Research,2011
2. A conceptual framework for the promotion of trusted online retailing environment in Saudi Arabia.;R.Al Ghamdi;International Journal of Business and Management,2012
3. Driving online shopping: Spending and behavioral differences among women in Saudi Arabia.;T.Al-Maghrabi;International Journal of Business Science and Applied Management,2010
4. What drives consumers' continuance intention to e‐shopping?
5. Antecedents of continuance intentions towards e‐shopping: the case of Saudi Arabia
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献