Internet Usage, Motives and Advertisements-Reference-Cited by-同舟云学术

Internet Usage, Motives and Advertisements

Published:2014-10 Issue:4 Volume:5 Page:37-49
ISSN:1947-8305
Container-title:International Journal of Innovation in the Digital Economy
language:en
Short-container-title:

Author:

Niknam Manoocher¹,Najafi Kobra²,Hoseini Azamosadat¹,Amirpoor Sima¹,Bahmandar Parisa¹,Rahmani Elham¹,Faraji Maryam¹

Affiliation:

1. Department of Business Management, Ghazali's Higher Education Institute, Qazvin, Iran

2. Department of Business Management, Islamic Azad University, Tehran, Iran

Abstract

This study explains the internet usage among Iranian users. Therefore it has been tried to give basic answers to this question that: What is the Iranians main use for internet and not shopping online? Based on this, by thoroughly analyzing the literature of internet users and develop a comprehensive theoretical model, the use of internet was tested in the web domain. The results indicate that; there is a significant relation between the demographic variables (age, education) and the motivations for using the Internet, also results show that in Iran, men and women use the internet for more searching motivations, and one of the major reasons that Iranian users do not shop online is the mistrust to receive that product. This study was done on a descriptive–analytical basis and based on the achievements of this research, it was recommended to advertising agencies that by using the indicators identified how to make appropriate steps in order to provide online advertising.

Publisher

IGI Global

Reference73 articles.

1. Asemi, A. (2005). Familiarity and Use by the Students of Digital Resources Available in the Academic Libraries of Medical Science University of Isfahan (MUI), Iran. International CALIBER 2005: Multilingual Computing and Information Management in Networked Digital Environment, February 3-5, Ahmedabad, India: INFLIBNET Centre with Cochin University of Science and Technology (Kochi).http://www.webology.ir/2005/v2nl/a10.htmHYPERLINK

2. Individual characteristics associated with World Wide Web use

3. Gender schema theory: A cognitive account of sex typing.

4. Boyan, J. (1997), “The anonymizer – protecting user privacy on the web”, Computer-mediated Communication Magazine, Vol. 4, No. 9, pp. 7-13, available at: www.december.com/cmc/ mag/1997/sep/boyan.html.

5. Boyd, H.W., Walker, O.C., Mullins, J. and Larre´ che´, J-C. (2002), Marketing Management, A Strategic Decision-Making Approach, McGraw-Hill/Irwin, Columbus, OH.