Cross-cultural business cooperation at enterprises engaged in foreign economic activities: challenges of implementation and optimal ways to overcome them

Abstract

Rapid changes in internationalization are having a huge impact on how businesses operate and their work environments, connecting them with customers and colleagues around the world. This cross-cultural collaboration can promote the growth and development of corporations around the world, resulting in increased demand for a skilled, culturally diverse workforce. While there are many advantages and disadvantages to an intercultural workforce, this means that understanding the best way to manage the business of culturally diverse teams is more actual today than ever. The purpose of the paper is reflected in the formation of measures to improve the cross-cultural business interaction of Ukrainian enterprises in the context of expanding foreign economic relations. The world continues to retain a significant number of cultural differences. They become obstacles in the negotiation processes, the work of company employees. All this gives rise to problems of a cross-cultural nature (communication barriers of participants in business interaction, the inability of participants in negotiation processes with foreign partners or other areas of cross-cultural business interaction to use verbal and non-verbal means of communication in a timely and correct manner; leveling the importance of etic- and emic-elements in conditions of cross-cultural interaction; mistakes in interpreting the behavior of a partner in cross-cultural communication, etc.). As the result, the ways to solve existing problems at the enterprise were proposed as follows: the implementation of the cross-cultural management model at the enterprise in order to adapt its specialists to active business interaction in the foreign economic sphere, as well as the introduction of the concept of event management in order to improve methods and forms of cross-cultural business interaction of Ukrainian enterprises in terms of establishing new export-import operations.