International experience of enterprises social responsibility management and peculiarities of its adaptation to the economic realities of Ukraine

Abstract

Introduction. Nowadays, the development of an enterprises social responsibility (SR) strategy is one of the integral components of its successful functioning as it transfers the relationship between the enterprise and society to a higher level and becomes one of the most important factors on the way to the economic development of both an individual enterprise and our country as a whole. Modern business cannot consider itself separately from its most important stakeholders, therefore, the implementation of corporate social responsibility concept is the indirect factor that provides the link SR – stakeholders – enterprise total efficiency increasement. Purpose. The theoretical basis of the study is the works of leading domestic and foreign scientists, as well as international and national legislative and regulatory acts in the field of the enterprise’s social responsibility concept formation and development. In the process of performing the work and reflecting the results, such general scientific research methods were applied as etymological, comparable, systematical, synthesis and analysis, generalization, statistical comparison, etc. Results. The essence of the “social responsibility” concept is viewed through the prism of its key elements (economic, legal, moral, philanthropic and environmental), only a comprehensive implementation of which allows you to verify that the company is making progress towards sustainable development. The article analyzes the successful experience of applying the concept of social responsibility among world famous companies of different industry sectors, and also clarifies how the management systems of domestic enterprises are adapted to the principles of corporate social responsibility and sustainable development in general. As a result, the advantages of introducing social responsibility in Ukrainian companies are outlined, and problematic issues accompanying this process are highlighted and general recommendations for their effective elimination are presented. Conclusion. The SR management system is a set of interrelated functions of analysis, planning, organization and control that ensure a continuous process of interaction between enterprise management and stakeholders. At the same time, only well-coordinated actions of business entities and the state towards the development of applied tools for socially responsible company management will allow us to bring the concept of social responsibility in Ukraine to a qualitatively new level, ensuring the intensification of our society development in the direction of sustainable development.