Features of management of export-oriented manufacturing enterprise at entering foreign markets: intellectual aspect

Abstract

At the present stage of development of modern Ukrainian enterprises, access to foreign markets is becoming increasingly important, which is why questions about the effective management of export-oriented enterprises are increasingly common and require more detailed research. Most Ukrainian companies that adhere to the vector of development at some point in their existence begin to be interested in the internationalization of their activities and the search for new markets. Internationalization of business is becoming an important prerequisite for further growth and development. Internationalization of the enterprise and entering new foreign markets is an extremely complex process that cannot be done overnight, and to achieve it you need to be sufficiently educated in this topic and systematically plan it, as well as have financial opportunities, audacity and a little luck. To expand the markets for export activities, it is important to answer several questions: who is a potential competitor in a new market, what strategy should be implemented, what may be the features of export activities in a country and what should be considered in managing export activities? Depending on the answers to these and other questions, the success of the implementation of further plans for the expansion of markets and the overall efficiency of foreign economic activity largely depends. In the course of this research the peculiarities of management of modern export-oriented Ukrainian enterprises were considered, and the main stages of the enterprise passing on foreign markets were singled out. In this context, the intellectual aspect deserves special attention when entering foreign markets, which primarily involves the management of intellectual property abroad. When entering foreign markets, it is unacceptable to neglect the intellectual aspect, because most successful enterprises, large and small, are built on well-managed intangible assets or intellectual property.