The impact of crisis situations on business safety

Abstract

Introduction. The article deals with the issues of doing business in crisis situations. The main directions of the influence of crisis situations on the activities of the enterprise at different levels are considered. The factors of influence of the coronavirus on the economy of both the enterprise and the country have been determined. The purpose of the paper is to clarify the factors that may affect the safety of doing business today and provide recommendations for improving the company's activities. These recommendations will increase the efficiency of the enterprise by increasing the stability of the organization. Among the dangerous factors, increased attention is paid to the coronavirus epidemic. Results. There are five dangerous factors for the Ukrainian economy in this situation. The first factor is the impact of the pandemic on micro- and macroeconomic processes. The second factor is the falling incomes and deteriorating business environment. The third factor is the increase in capital outflows from the country. The fourth factor is the strengthening by the state of restrictive measures for the population and enterprises. The fifth dangerous factor is the low level of trust of entrepreneurs in public authorities. Conclusion. Despite all the measures taken, it is currently difficult to assess the real scale and consequences of COVID-19 and other crises for the economy of Ukraine and the world. To date, there is a deterioration of the epidemiological situation in the country. There is also a deterioration in the economic situation of both the country as a whole and individual enterprises. We will be able to see soon how Ukraine will survive this pandemic and what damage will be done to the economy. But the use of the proposed measures will reduce the company's losses from dangerous situations. The impact of the first factor will lead to difficulties in international trade and relocation of personnel. The second factor warns of declining business incomes that have not adapted to quarantine conditions. Counteracting this factor involves the maximum use of remote labor and e-commerce. When forecasting the consequences of the third factor will reduce the supply of foreign currency, which makes the national currency unstable and leads to its depreciation. The action of the fourth factor will lead to a significant complication in the organization of the production process. There may be difficulties in finding and hiring staff, the situation on the labor market will change. The influence of the fifth factor will lead to the fact that the organization can not adequately and effectively respond to external influences.