A Survey of Automatic Teller Machine Usage across the Adult Life Span

Author:

Rogers Wendy A.1,Cabrera Elizabeth F.2,Walker Neff2,Gilbert D. Kristen3,Fisk Arthur D.2

Affiliation:

1. University of Georgia, Athens, Georgia

2. Georgia Institute of Technology, Atlanta, Georgia

3. University of Memphis, Memphis, Tennessee

Abstract

The purpose of this study was to analyze automatic teller machine (ATM) usage across the adult life span. We conducted an extensive survey of 9000 people in the Memphis and Atlanta metropolitan areas. Approximately 17% of those people responded. The survey assessed detailed demographic information, experience with technology in general, experience specifically related to ATMs, problems and dislikes with ATMs, and reasons that people do not use ATMs. The survey provided a valuable set of data. First, we have detailed information about the demographics and individual characteristics of ATM users and nonusers; importantly, these data are stratified across the adult life span. In addition, we know the likes and dislikes of ATM users and the types of problems they typically have using ATMs. Moreover, we have a detailed analysis of why adults of all ages may choose not to use ATMs. Training and design implications of these data are discussed.

Publisher

SAGE Publications

Subject

Behavioral Neuroscience,Applied Psychology,Human Factors and Ergonomics

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