Predictors of Web Navigation Performance in a Life Span Sample of Adults

Abstract

The influence of age, subject matter knowledge, working memory, reading abilities, spatial abilities, and processing speed on Web navigation was assessed in a sample of 41 participants between the ages of 19 and 83 years. Each participant navigated a stand-alone tourism Web site to find answers to 12 questions. Performance was measured using time per trial, number of pages per trial, and number of revisited pages per trial. Age did not influence the number of total pages or repeat pages visited, which were predicted by domain knowledge, working memory, and processing speed. Age was associated with slower times per trial, and the effect remained significant after controlling for working memory, processing speed, and spatial abilities. Only with the addition of subject matter knowledge and World Wide Web experience was the age effect eliminated. Actual or potential applications of this research include redesigning Web sites to minimize memory demands and enhance visual segmentation. The data also suggest that age differences in Web navigation can be offset partially by taking advantage of older adults' prior experiences in the domain.