Social media practices in SME marketing activities: A theoretical framework and research agenda
Author:
Publisher
Westburn Publishers
Subject
General Medicine
Cited by 41 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Familiness in Building the Brand Image of Family Businesses through Social Media;Journal of Intercultural Management;2023-12-01
2. Social media adoption by women entrepreneurial small businesses;Asia Pacific Journal of Innovation and Entrepreneurship;2023-09-20
3. Leveraging SMEs technologies adoption in the Covid-19 pandemic: a case study on Twitter-based user-generated content;The Journal of Technology Transfer;2023-07-29
4. An Unexpected Journey;Strengthening SME Performance Through Social Media Adoption and Usage;2023-03-17
5. Social media integration: An opportunity for SMEs sustainability;Cogent Business & Management;2023-02-27
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