One gets what one orders: Utilisation of digital marketing tools
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Published:2016-12-31
Issue:4
Volume:16
Page:389-404
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ISSN:1469-347X
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Container-title:The Marketing Review
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language:en
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Short-container-title:mark. rev.
Publisher
Westburn Publishers
Cited by
3 articles.
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1. Analysis of the ergonomics of interfaces of popular e-marketing tools;Journal of Computer Sciences Institute;2023-12-29
2. Balanced Scorecard as a Tool to Evaluate Digital Marketing Activities;Encyclopedia of Data Science and Machine Learning;2022-10-14
3. Measuring Digital Marketing Performance;International Journal of Applied Management Theory and Research;2020-01