Consumer behaviour in the context of SMS-based marketing-Reference-Cited by-同舟云学术

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Consumer behaviour in the context of SMS-based marketing

Published:2015-08-31 Issue:2 Volume:15 Page:135-160
ISSN:1469-347X
Container-title:The Marketing Review
language:en
Short-container-title:Mark. Rev.

Author:

Shareef Mahmud Akhter,Dwivedi Yogesh K.,Rana Nripendra P.

Publisher

Westburn Publishers

Cited by 15 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Identification of Optimal Products for SMS Marketing with SMS Size Constrained;Smart Innovation, Systems and Technologies;2024

2. Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality;Tourism and Hospitality;2022-03-01

3. Setting the future of digital and social media marketing research: Perspectives and research propositions;International Journal of Information Management;2021-08

4. The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements;Journal of Consumer Behaviour;2020-02-03

5. Public service reformation: Relationship building by mobile technology;International Journal of Information Management;2019-12

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