Where the wild brands are: some thoughts on anthropomorphic marketing-Reference-Cited by-同舟云学术

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Where the wild brands are: some thoughts on anthropomorphic marketing

Published:2010-08-16 Issue:3 Volume:10 Page:209-224
ISSN:1469-347X
Container-title:The Marketing Review
language:en
Short-container-title:Mark. Rev.

Author:

Brown Stephen

Publisher

Westburn Publishers

Cited by 79 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception;Frontiers in Human Neuroscience;2024-03-22

2. Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review;International Journal of Consumer Studies;2023-09-27

3. Alexa, it is creeping over me – Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants;Asia Pacific Journal of Marketing and Logistics;2023-07-26

4. “I will always hate you”! An investigation of the impact of anthropomorphism in online anti-brand communities;European Business Review;2023-03-07

5. Influencer Marketing 2.0: The Role of Realism in Virtual Influencer Endorsements;SSRN Electronic Journal;2023

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