'Hanging around with people'. Ethnography in marketing research and intelligence gathering

Author:

Boddy Clive R.

Publisher

Westburn Publishers

Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. References;Working-Class Schooling in Post-Industrial Britain;2022-03-30

2. Exiting fieldwork “with grace”: reflections on the unintended consequences of participant observation and researcher-participant relationships;Qualitative Market Research: An International Journal;2021-03-01

3. Qualitative research for breakthrough innovation;Qualitative Market Research: An International Journal;2019-11-11

4. From the self to the screen: a journey guide for auto-netnography in online communities;Journal of Marketing Management;2018-02-12

5. From “participant” to “friend”: the role of Facebook engagement in ethnographic research;Qualitative Market Research: An International Journal;2017-09-11

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