Author:
Alcañiz Enrique Bigné,López Natalia Vila
Subject
Marketing,Strategy and Management
Cited by
3 articles.
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1. Business Strategy and Financial Performance;Handbook of Research on Entrepreneurship, Innovation, and Internationalization;2019
2. Dimensions and basic emotions;Journal of Vacation Marketing;2015-04-16
3. Managerial identification of competitors: accuracy and performance consequences;Journal of Strategic Marketing;2011-06