Subject
Marketing,Strategy and Management
Cited by
14 articles.
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1. Rhetorical Analysis and Marketing Texts;The Marketing of Service-Dominant Logic;2023
2. S-D Logic as Persuasive Discourse;The Marketing of Service-Dominant Logic;2023
3. Introduction to the special issue: presenting marketing differently;Journal of Marketing Management;2022-10-13
4. Marketing (as) rhetoric: an introduction;Journal of Marketing Management;2018-10-13
5. Emoji rhetoric: a social media influencer perspective;Journal of Marketing Management;2018-07-10