Improving the Retailing Experience of the New Age Information-Seeking Consumers Using QR Code

Abstract

Shopping your apparels by scanning your friend's clothes sounds bizarre, however QR technology can make it possible. This paper intends to introduce the idea of how QR Codes of shoppable links can be printed on the tags of apparels and can be scanned by the wearer's social group to shop the product anywhere and anytime. The QR technology was developed by an engineer at Denso Wave, a company located in Aichi, Japan. It started as 1D Barcode then progressed to a 2D barcode and now we have multi-coloured, customisable and personalised QR Codes. This technology has a long history. Since QR codes have been around for more than a decade now there is already a considerable share of businesses and brands that have successfully started the use of QR code campaigns. However apparel marketing industry is taking longer than expected to catch up with QR code technology. Today, smartphones come with in-built QR Code Readers, hence it takes only a few seconds to scan the code that lends customers to the product's website. In Scannable marketing, QR Codes have a big future.