Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures

Author:

Somerville Ian,Edwards Lee

Abstract

This thematic issue invited submissions that address the challenges of researching the complex, hybrid, and liminal nature of promotional cultures and the published articles include studies which reflect on the structures, technologies, agents, representations, effects, and ethics of promotion. They are united by a central question: What strategies do we use to explore and attempt to understand the assemblages of technologies, texts, networks, and actors in contemporary promotion? We hope the collection of perspectives gathered here help to address the challenges of researching the digital, excavating promotional ideologies, confronting professions, engaging audiences through academic work, and confronting the risks and realities of research that can equally promote change or speak into a vacuum.

Publisher

Cogitatio

Subject

Communication

Reference19 articles.

1. Aronczyk, M. (2013). The transnational promotional class and the circulation of value(s). In M. McAllister & E. West (Eds.), The Routledge companion to advertising and promotional culture (pp. 159–173). Routledge.

2. Aronczyk, M., & Espinoza, M. (2021). A strategic nature: Public relations and the politics of American environmentalism. Oxford University Press.

3. Bengtsson, L. R., & Edlom, J. (2021). Mapping transmedia marketing in the music industry: A methodology. Media and Communication, 9(3), 164–174.

4. Collister, S. (2016). Algorithmic public relations: Materiality, technology and power in a post-hegemonic world. In J. L’Etang, D. McKie, N. Snow, & J. Xifra (Eds.), The Routledge handbook of public relations (pp. 360–371). Routledge.

5. Davis, A. (2013). Promotional cultures: The rise and spread of advertising, public relations, marketing and branding. Polity Press.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3