Understanding impact of business intelligence to organizational performance using cluster analysis: does culture matter?

Abstract

Business intelligence is an approach that includes processes and systems for transformation of the raw data into meaningful and useful information which enables effective, systematic and purposeful analysis of an organization and its competitive environment. This paper aims to analyze the impact of the level of business intelligence maturity to organizational performance of the company. Moreover, since there is a rising awareness among practitioners of the role of the organizational culture for the successful functioning of the company, the role of the organizational culture is taken into consideration in this research. In order to meet the aim of the paper, a survey has been conducted. Data has been collected through questionnaires on a sample of 177 Croatian and Slovenian companies and analyzed by means of the cluster analysis. The analysis identified two clusters. The results of the cross-tabulation analysis of the clusters reveal statistically significant differences in terms of the company turnover and dominant organizational culture between them.