How effective are TikTok misinformation debunking videos?

Author:

Bhargava Puneet1,MacDonald Katie2,Newton Christie2,Lin Hause3,Pennycook Gordon4

Affiliation:

1. Hill/Levene Schools of Business, University of Regina, Canada, (

2. Department of Psychology, University of Regina, Canada

3. Hill/Levene Schools of Business, University of Regina, Canada

4. Hill/Levene Schools of Business, University of Regina, Canada,

Abstract

TikTok provides opportunity for citizen-led debunking where users correct other users’ misinformation. In the present study (N=1,169), participants either watched and rated the credibility of (1) a misinformation video, (2) a correction video, or (3) a misinformation video followed by a correction video (“debunking”). Afterwards, participants rated both a factual and a misinformation video about the same topic and judged the accuracy of the claim furthered by the misinformation video. We found modest evidence for the effectiveness of debunking on people’s ability to subsequently discern between true and false videos, but stronger evidence on subsequent belief in the false claim itself.

Funder

Social Sciences and Humanities Research Council of Canada

John Templeton Foundation

U.S. Department of Defense

Publisher

Shorenstein Center for Media, Politics, and Public Policy

Subject

Histology,Pathology and Forensic Medicine,Histology,Pathology and Forensic Medicine,Mathematics (miscellaneous),Social Sciences (miscellaneous),Engineering (miscellaneous),Linguistics and Language,Language and Linguistics,Insect Science,Ecology,History,General Earth and Planetary Sciences,General Environmental Science,General Earth and Planetary Sciences,General Agricultural and Biological Sciences,General Environmental Science,General Medicine,Paleontology,General Agricultural and Biological Sciences,General Environmental Science,Anthropology

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