Affiliation:
1. Pragati Engineering College, Andhra Pradesh, India
Abstract
Before making an informed purchase decision, online reviews have become an important source of information for users. Early reviews of products often have a significant impact on subsequent product sales. For companies, it is important to find early reviewers, because their feedback can help the company adjust marketing strategies and improve product design, which ultimately leads to the success of new products. In this article, we take the initiative to study the behavioral characteristics of early commenter’s through their comments published on two large e-commerce platforms in the real world.
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