A study on Predictive Modeling of Users’ Parasocial Relationship Types based on Social Media Text Big Data

Abstract

The traditional quasi-social relationship type prediction model obtains prediction results by analyzing and clustering the direct data. The prediction results are easily disturbed by noisy data, and the problems of low processing efficiency and accuracy of the traditional prediction model gradually appear as the amount of user data increases. To address the above problems, the research constructs a prediction model of user quasi-social relationship type based on social media text big data. After pre-processing the collected social media text big data, the interference data that affect the accuracy of non-model prediction are removed. The interaction information in the text data is mined based on the principle of similarity calculation, and semantic analysis and sentiment annotation are performed on the information content. On the basis of BP neural network, we construct a prediction model of user’s quasi-social relationship type. The performance test data of the model shows that the average prediction accuracy of the constructed model is 89.84%, and the model has low time complexity and higher processing efficiency, which is better than other traditional models.