Big Data Mining Method of Marketing Management Based on Deep Trust Network Model

Abstract

Through big data mining, enterprises can deeply understand the consumer preferences, behavior characteristics, market demand and other derived data of customers, so as to provide the basis for formulating accurate marketing strategies. Therefore, this paper proposes a marketing management big date mining method based on deep trust network model. This method first preprocesses the big data of marketing management, including data cleaning, data integration, data transformation and data reduction, and then establishes a big data mining model by using deep trust network to realize the research on the classification of marketing management data. Experimental results show that the proposed method has 99.08% accuracy, the capture rate reaches 88.11%, and the harmonic average between the accuracy and the recall rate is 89.27%, allowing for accurate marketing strategies.