Enhancing E-commerce by Website Quality-Reference-Cited by-同舟云学术

Enhancing E-commerce by Website Quality

Published:2021-11-26 Issue: Volume:15 Page:99-106
ISSN:2074-1308
Container-title:International Journal of Systems Applications, Engineering & Development
language:en
Short-container-title:

Author:

Bilkova Renata¹,Kopackova Hana¹

Affiliation:

1. Department of System Engineering and Informatics University of Pardubice Pardubice, Czech Republic

Abstract

Competition among e-commerce sites challenges their providers to look for new ways of customer attraction. Website quality can be included among the fundamental tools (along with the information and service quality) to attract and retain customers. In this article is described experiment covering establishment of e-shop as the competitor to producer website. New e-shop has defined terms, services are assured by producer therefore the only way how to compete is through website quality. During the reporting period producer applied discount actions, which allow us to determine the influence of the price and non-price competition.

Publisher

North Atlantic University Union (NAUN)

Subject

Management, Monitoring, Policy and Law,Geography, Planning and Development

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