1. A Study on Satisfaction and Continuous Use Intentions of Paid OTT Subscription Service Using the Theory of Planned Behavior and Technology Acceptance Model : Focusing on the Moderating Effect of Involvement
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3. Factors for Intention to Use for Digital Contents Subscription Service in Korea
4. T.-T. Li, S.-J. Bae, and S.-H. Lee, “A Study on the Influencing Factors from Use Intention & Flow of Netflix Users,” Journal of the Korea Industrial Information Systems Research, Vol. 27, No. 4, pp. 47-64, August 2022.