Exploratory Study of College Students' Perspectives on Product Placement

Author:

Um Namhyun

Publisher

Digital Contents Society

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference23 articles.

1. Woman Chosun. ‘Woo Young-woo’, Who Applied Multi-Balm while Swearing, Turns Out to be 10 Million Won per Indirect Advertisement? [Internet]. Available: https://woman.chosun.com/news/articleView.html?idxno=103485

2. Business Post. Is the Effervescent Vitamin in the Hit Film ‘The Glory’ a Global OTT Indirect Advertising Signal? [Internet]. Available: https://www.businesspost.co.kr/BP?command=article_view&num=303578

3. Asia Economy. Terrestrial TV Indirect Advertising Revenue of 200 Billion Won... “Serious Viewer Inconvenience” [Internet]. Available: http://www.asiae.co.kr/news/view.htm?idxno=2017100113123091082

4. Edaily. ‘Drama and Advertisements’... The PPL that Covered Jirisan [Internet]. Available: https://www.edaily.co.kr/news/read?newsId=01108646629244736

5. S. Yum, S. Han, and D. Kim, “A Study on Trend and Recognition of Television Indirect Advertisement,” The Korean Journal of Advertising, Vol. 17, No. 4, pp. 61-86, November 2006.

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