A Conceptual Study of Technology Adoption of Online Mutual Fund Investment Platform

Abstract

Mutual Funds is an alternative investment designed as a means to raise funds from people who have capital and have the desire to invest, but only have limited time and knowledge. In addition, Mutual Funds are also expected to increase the role of local investors to invest in the capital market. To encourage an increase in the number of investors, the first online mutual fund investment platform was launched in Indonesia in 2016. Over time, similar platforms began to appear. The theory of technology adoption is implemented in this study to analyze how technology adoption of online mutual fund investment with millennials as the main object of research. Based on various literacies, there are several factors that influence a person to adopt online mutual fund investment, namely performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, habits, content design quality, user interface and perceived trust.