Application and prospect of new media in sports news dissemination

Abstract

In the process of the rapid development of Internet technology, new media has been maturing with the development of information technology, providing a new way for information dissemination. The media promotes sports and draws people's attention to them. In this research, the same topic was revealed with documentary data, the qualitative method was used to clarify the topic, and all the accurate information that was published in reliable books, scientific magazines, and internet sites was collected. The application of new media in the process of sports news dissemination requires research and analysis of the application and development of new media, which is conducive to mastering the application of new media in sports news, understanding the development trend of new media, and giving full play to sports news. spread effect. Research findings suggest that new media has revolutionized the way sports news is disseminated and consumed. With the rise of social media platforms, sports fans now have access to instant updates and analysis from a variety of sources, including traditional news outlets, blogs, and social media influencers. The application of new media in sports news dissemination has led to increased engagement between sports fans, athletes, teams, and media outlets. Social media platforms such as Twitter, Instagram, and Facebook allow for real-time communication and interaction between these groups, creating a more immersive and interactive experience for fans.